Sunday, 9 November 2008

Out With Editorial

Bluechrome books a mentor

Independent publisher Bluechrome has out-sourced its editorial and mentoring functions to new-born “literary consultancy” Bubble Cow as part of a deeper re-structuring of the company’s operations.

Bubble Cow launched in October 2008. It claims to offer professional editorial services to individual authors as well as publishers. With the rise of self-publishing through print on demand exploits such as those offered by, Bubble Cow’s founders consider they are plugging a gap that can make all the difference between success and failure for such authors.

The consultancy provides editorial feedback from professional editors within seven days, and aims to give writers support whether they aim to publish themselves or traditionally through a third-party publisher, the company says.

“Clearly we are delighted to have come to an agreement with Bluechrome to produce a variety of services, and are looking forward to working with their range of authors,” said Caroline Smailes, one of the founders of the Cheshire-based consultancy. She is also the author of ‘In Search of Adam’ and ‘Black Boxes’.

She added: “This is a difficult time for smaller publishers and by outsourcing aspects of their editorial process, they can concentrate what are often scarce resources on other, more productive areas. Bubble Cow was established with the aim of providing top quality editorial support so that any author can make the best of their talent, whether they have signed with a publisher or simply hope to.”

Bluechrome was established in 2002, based in Portishead, Bristol, and it publishes between 20 and 30 titles a year. It focuses on experimental or literary fiction and poetry.

Editor-in-Chief Anthony Delgado said: “For an independent press like ourselves, Bubble Cow offer fantastic turnaround times and levels of professionalism, and it is good to know that they are available whenever we need them. This agreement is part of a wider restructuring for Bluechrome, and by outsourcing the editorial side of our fiction publishing, we will be able to push forward on other areas such as our e-book strategy and the wider distribution of our titles than would otherwise have been possible.

For more information on the two companies, visit their websites:


Category: NEWS



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